While at an accounting seminar a week ago presented by Fitzpatrick & Co at the CBDC office in Summerside, our group discussed word of mouth advertising (a.k.a consumer experience) and how it reigns supreme over any other type of advertising. According to Social Media Today "81% of social media users say recommendations and posts from family and friends directly impact their buying decisions." While I wholehearted agree, It's important for businesses to understand the adaptiv